Scientell worked with Medicines Australia to write and design the 2025 Horizon Scanning Report, distilling insights from the third annual Horizon Scanning Forum, a national event bringing together government, industry, research, and patient advocacy to discuss how Australia can prepare its healthcare system for the next wave of medical innovation.
Client: Medicines Australia
Audience: Health policymakers, industry leaders, researchers, clinicians, and patient advocacy organisations

Description
The Horizon Scanning Report 2025 captures the key themes, case studies, and discussions from the 2025 Forum, which explored how Australia’s regulatory, reimbursement, and health technology assessment systems can adapt to emerging therapies.
Scientell attended the forum at Parliament House and worked collaboratively with Medicines Australia to distil hours of expert discussion into a clear, engaging and accessible narrative. We also designed the full report, integrating clean, professional layouts, creative imagery and bespoke infographics that aligned with Medicines Australia’s brand, ensuring a visually consistent and polished publication.