Victorian climate change brochures

Scientell produced a series of brochures explaining the likely impacts of climate change for six regions around Victoria, including information on how best to adapt.

Client: Victorian Government Department of Environment, Land, Water & Planning

Audience: Local government, state government, regional industry

The series of 8-page brochures describe how climate has already changed, highlight climate-related risks for key sectors and present ‘climate-ready’ actions.

These actions include considering different crop varieties, insuring assets and undertaking emergency planning. We give numerous examples of communities successfully preparing for, and adapting to, climate change.

The brochures conclude with detailed, regional descriptions of the projected changes to temperature, rainfall and, where relevant, sea-level rise under various greenhouse emission scenarios out to the year 2100.

CSIRO and the Bureau of Meteorology prepared regional projections and climate information for the project. Supporting the brochures are regional data sheets for a range of climate variables, presented annually and by season.

Innovative Features

We applied our extensive climate communication experience, as well as the advice from social scientists, by highlighting personal experiences and local examples; describing effective local action; emphasising local changes; and accentuating the positive.

As people interpret information in different ways, the brochures include body text, breakouts, infographics, attractive photographs, and different graph styles.