Scientell worked closely with the History Council of Victoria (HCV) to develop a communication strategy, identifying target audiences, objectives, messages, and practical communication tools and approaches, and evaluation. Through interviews with past and present HCV Chairs and Executive Officers, Scientell developed insights into HCV’s niche within the historical landscape, their communication objectives and practices, what has worked and where there are gaps. Scientell also conducted independent research to identify ways to expand media and communication activities. The resulting communication strategy aims to increase awareness about HCV and the importance of history, as well as increasing the council’s membership.
Scientell provided advice on developing a clear approach to communication activities, improving the HCV website, expanding awareness-raising and promotion activities, coordinating media liaison, increasing advocacy, continuing outreach to secondary and tertiary students, and structuring philanthropy and funding programs. Scientell also offered novel communication activity ideas and approaches.