At Scientell, we believe that science communication makes complex scientific and technical information more accessible and usable. This means that science reaches more people, is understood by more people and can therefore inform decisions, actions and policies.

Communicating science to the general public, government, industry and young people maximises the value and impact of research, and increases scientific literacy.

Science communication is the practice of informing, educating, sharing the excitement and applications of science, and raising awareness of science-related topics. Doing so helps engage people with science and the associated benefits and challenges.

Science communication revolves around the intended audience. Who are they? What language and styles of writing or visual communication would best suit them? What are their priorities and what’s important to them? Science communication also needs to be accurate, clear and concise.