When in doubt, cut it out: editing tips
Recently I edited a large, complex scientific report. As an editor, one of the first things you do is remove extraneous words. Why force a reader to read two or more words, when one will do? As I worked through the
Writing in Nature, naturally
Scientell’s new home, the historic Royal Society of Victoria building, houses a stunning library that includes the first edition of the journal Nature. It’s clear that people communicated science in 1869 differently from now. The first research article in that first issue
Winning, even if you don’t win (and we did)
Recently our company Scientell won the 2016–17 Monash Business Award in the Micro Business category. My co-Director, Simon Torok, said in his acceptance speech in front of a packed ballroom, ‘We were delighted to have been nominated for this award
How to write a media release
Scientell prepared this summary for members of the Ecological Society of Australia, who have employed us to provide communication support and advice. Despite the rise of social media, writing and distributing a media release is still a very effective way of communicating
On stones, mathematics and eschewing bad puns
Excluding patients with multiple titanium joint prostheses, the most common metal in the human body is calcium. This fact will assist in countless pub trivia competitions. Chemist Humphry Davy first isolated pure calcium in 1808 by electrolysis of limestone. He named