Scientell managed media communication and an essay competition for the international CleanUp 2019 conference.


Cooperative Research Centre for Contamination Assessment and Remediation of the Environment (CRC CARE)


Australian media, conference delegates, high school students, general public


CRC CARE hosted CleanUp 2019 – the 8th International Contaminated Site Remediation Conference, incorporating the 2nd International PFAS Conference – in Adelaide in September 2019. Approximately 700 delegates attended representing more than 25 countries, delivering more than 260 oral presentations and 50 posters. Scientell provided media and communication support to CleanUp 2019 following our support to the previous conference in the series, CleanUp 2017.

Scientell compiled an email database containing over 250 journalists with an interest in conference topics for the delivery of media releases. We made direct contact with more than 20 journalists about possible stories, assessed all abstracts and selected some 20 most newsworthy presentations, issued a media alert prior to the conference, issued another six media releases relating to the conference, acted as a contact point for media liaison before and during the conference, and regularly tweeted. Published and broadcast media stories reached many hundreds of thousands of people through the Adelaide Advertiser, ABC radio around Australia, and other media outlets.

Scientell also ran a secondary school essay competition. The best 1000-word essays on a safer, cleaner environmental future received cash prizes and a trip to Adelaide for the conference dinner.

Innovative features

Scientell worked with Mary-Anne Waldren from MAW Action to deliver a panel session at the conference venue hosted by ABC’s Cathy van Extel, was broadcast on ABC Radio National’s Big Ideas a fortnight after the conference.



September 2019